Reduce, Reuse, Recycle: This Company Wants to Eliminate 100 Billion Plastic Bottles

There is a reason that “reduce” comes first here, i.e., if you don’t use something in the first place, you don’t have to worry about what happens to it downstream.

It is for that reason that this plan to reduce the consumption of plastics is such a great idea.

Blueland, you just got a brand new customer.