WindStream – Unique Approach to Microwind

My colleague Dan Bates is CEO of publicly traded WindStream, one of the few players in microwind that offers its customers a reasonable value proposition in terms of payback period.  Here’s a really well-made video that speaks to their new installation in Kingston, Jamaica, that will pay for itself in 3 – 4 years.   I like the “Ken Burns effect.”

There are two main challenges in microwind, the first of which is managing the relationship between cost and quality.  The product has to be inexpensive, but it can’t be “cheap.” By my wits, the WindStream “SolarMill” addresses this issue better than any other device I’ve ever seen.  There are products out there that fall apart, and others that pay for themselves in 75 years!  Who in blazes wants one of either of them?

The other challenge is siting, and, obviously, WindStream can’t wave a magic wand and bring superior wind conditions to areas that don’t already enjoy them.  But the installation in the video, i.e., the roof of a tall building in a windy tropical location, is not at all rare.

I own a bit of stock in WindStream (WSTI); you may want to consider some too.