Tag: WindStream

A reader asked for my viewpoint on this vertical axis wind turbine (VAWT). On its best day, small wind is extremely expensive and inefficient. 

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WindStream is a small wind concept I once promoted; see pic at left depicting a version of the product they eventually hybridized it with solar PV.  It’s built around an extremely important set of facts, which its founder, Dan Bates …

Small Wind Is Dead, But Some Don’t See It That Way Read More »

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My colleague Dan Bates is CEO of publicly traded WindStream, one of the few players in microwind that offers its customers a reasonable value proposition in terms of payback period.  Here’s a really well-made video that speaks to their new …

WindStream – Unique Approach to Microwind Read More »

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Frequent commenter Tim Kingston came across this microwind concept in Gizmag and sent it to me.  A man of few words, he writes: “FYI.” Thanks as always, Tim.  Here’s my take:  The wind conditions in 99% of the places this …

Sketchy Concept in Microwind Read More »

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Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines).  I thought I’d provide this …

MicroWind — Examining the Marketing Processes Read More »

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What is marketing?  As I like to define the subject, marketing creates the environment in which profitable sales are most likely to occur.  Obviously, this has dozens of ramifications, and raises dozens of different questions, including: • What do we know …

What Is Marketing? Dealing with the Question As It Applies to WindStream – Leader in MicroWind Read More »

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Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …

"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »

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Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.”  The most obvious benefits include an enormous and more-or-less instant expansion of …

Developing a Reseller Strategy for WindStream, Leader in MicroWind Read More »

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It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the …

WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools Read More »

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In response to a friend in South Africa who wanted my opinion on a business plan to bring fuel cells and solar PV to rural Africa, I wrote: Very interesting.  Certainly the solar product with batteries makes sense. I think …

Bringing Clean Energy to Rural Africa Read More »

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