About 40 years ago, I used to lie in bed on Sunday mornings with a cup of coffee and the “Los Angeles Times” opened to the real estate section: “Homes in Other States.” I recall voicing some level of buyer’s …
About 40 years ago, I used to lie in bed on Sunday mornings with a cup of coffee and the “Los Angeles Times” opened to the real estate section: “Homes in Other States.” I recall voicing some level of buyer’s …
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »
2GreenEnergy reader Rebecca asks: When you’re approached by budding inventors or experienced ones, how do you manage to filter out those who are true and honest from those who are a sham? Good question. It’s not something that can be …
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …