Tag: dealers

Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …

"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »

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Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.”  The most obvious benefits include an enormous and more-or-less instant expansion of …

Developing a Reseller Strategy for WindStream, Leader in MicroWind Read More »

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