I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
Tag: Fujitsu
2GreenEnergy's Craig Shields … At Your Service
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …
Tagged with: 2GreenEnergy's Craig Shields, 3Com, 3M, AT&T, FedEx, Fujitsu, General Motors, Hewlett-Packard, IBM, ITT, Litton, National Semiconductor, Nortel Networks, Oracle, Pacific Telesis, Penske, Philips Electronics, Porsche Motor Cars, Sony, Unisys, Xerox
