Introduction of the Nissan Leaf in Hawaii — Textbook Niche-marketing

One of the keys to successful product launches is finding a niche that’s bound to be successful, and using that success to tell the story to a broader audience. Nowhere is this more important than in the introduction of electric transportation. Fortunately, as demonstrated in this article about the introduction of the Nissan Leaf in Hawaii, this niche-marketing concept is not lost on these folks. 

When you think of an environment whose attributes make EVs a slam dunk, it’s hard to imagine better circumstances than most of the island nations – or, in this case, island states: low speeds, expensive gasoline – and, best of all, finite ranges that are easily accommodated by a reasonably sized battery pack. If Leaf drivers get anywhere close to 100 miles on a charge, there will be very little range anxiety to dampen the Aloha spirits of native Hawaiians and their tourist customers.