I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
Author: craigshields
Big Moment in Canada
The landslide victory of Justin Trudeau (pictured with wife Sophie) in Canada this week and the end of Stephen Harper’s reign marks a wonderful moment in world politics, particularly for those of us who believe that climate change is an …
How Hot Does It Have To Get?
It’s interesting to see the world reaction to news like this, i.e., that 2015 is far hotter than the previous hottest year on record (2014). It makes one wonder: exactly what average temperatures do we need to achieve before we …
E-bikes: Happening in a Big Way in Los Angeles
A friend in Kansas City with a huge track record in sales and a passion for e-bikes writes: Craig, this is a big opportunity. Yes, and I would be reasonably well qualified for it based on my 30+ years in …
Craig Shields Is At Your Service—Most of the Time
Earlier this week I signed up a client for my “At Your Service” product (a one-day consulting action on any cleantech business concept for $1000 plus travel reimbursement), but I could see in advance that it wasn’t going to work …
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Threats To Our Civilization
A great number of the 6000+ posts here deal with the ultimate tragedy: the end of our civilization as we know it due to our own stupidity or, even worse, our malfeasance. Of course, we’re reminded of all this via …
From Guest Blogger Brooke Chaplan: Six Energy-Saving Secrets Every Family Should Know
Typically, an American family spends up to $2,700 a year on electric bills. With energy costs spiraling upwards more each year, it’s important for families to try to save as much in energy in their homes as possible. Below are …
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From Guest Blogger Heather: Three Ways to Create a Sustainable Home This Fall
There is still time before winter hits to create a sustainable home both indoors and outdoors. With these ideas you will be saving the environment one project at a time. Go Solar Since 2013 the solar industry has grown 30 …
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A Sober Look at Arctic Oil Exploration
Frequent commenter Glenn Doty, one of the brightest and best-informed people I’ve ever met, writes this in response to my piece on the Obama Administration’s cancelling all offshore drilling leases in our Arctic Ocean for the next two years and …
Another High Five to the Obama Administration on Environmental Protection
It wasn’t but a couple of years ago that I was in a funk about the Obama Administration and the meager progress it had made on environmental issues. I’m so happy to be eating my words, based on what’s happened …
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