This week’s “To The Contrary” on PBS did a fabulous job on the growing water shortage in the Western U.S. It seems that climate change and population growth have gotten the better of our ability to deploy technology and conservation, …
Author: craigshields
Renewable Energy World’s Editor on Energy Storage
Here’s a video featuring Renewable Energy World’s editor, Jennifer Runyon, discussing energy storage and the different roles it plays. She describes how, at one time, storage is a generation asset (providing power at peak moments and coping with the variability of …
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Does Google’s Personalized Search Present Me Web Pages Slanted in Favor of Environmentalism?
Do you ever wonder how Google customizes/personalizes your search results based on what it thinks you want to know? If I’m ordering a pizza in Santa Ynez, California, it’s true that I probably don’t want to see listings for Italian …
A Few Cleantech Business Concepts at UCSB
I spent a couple of hours yesterday evening at the “New Ventures Forum” at the University of California at Santa Barbara (UCSB). Guests had the opportunity to meet a total of 22 different teams of students, some of them Ph.D. …
Geothermal Sees Solid Growth Internationally, But Not in the U.S.
There’s a lot to like about geothermal, especially its lack of variability; utilities buy energy generated from the heat in the Earth’s crust as baseload, just as if it were coming from a coal or nuclear plant. Linked above is a …
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Marketing and Promotion – Not All Products Serve Society As Well As Cleantech, and Not All Advertising Tactics Are Morally Defensible
I hope you’ll check out this video on advertising and ethics. It sure spoke to me – especially considering my background: 25+ years as a marketing consultant to the Fortune 500, helping the IT giants (IBM, Hewlett-Packard, etc.) generate demand …
MicroBlend Is a Great Business Concept That Benefits the Environment
Three times in as many decades I have functioned as a marketing consultant to enterprises run by my “serial client” and close friend, business titan John Tyson. John sits on the board of half a dozen large corporations, and currently …
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Tagged with: Business Concept That Benefits the Environment
From Guest Blogger Kelly Mansfield: Handy Environmental Management Tips for Start-ups
Starting a new business brings with it the need to make a lot of decisions and choices, including choosing the right name and branding, arranging the right business structure, building the right team of staff, and finding the right premises …
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From Guest Blogger Matt: How Solar Powers your Home and the World
Solar energy is ubiquitous, free, green and easy to use. Many of the primary drawbacks — extreme expense, the need for clear skies and the capacity of the standard battery — have been minimized or solved in the last decade. …
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Google Offers Solar Energy
At a party last weekend, someone asked me to speculate as to what Google’s grand plans are. Of course, I have no more real insight into this than the next guy, but, given their $3.2 billion acquisition of Nest, one …
