10553390_894250010603437_292113382678929345_nThroughout my tenure as a marketing consultant to the tech world, I’ve been very conscious of brand building.  My main focus is normally demand generation, i.e., stuffing my clients’ sales pipeline with interested, qualified prospects, but everything I did re-enforced the client’s brand, i.e., how their customers thought about them.

That’s why I found the piece at the left particularly amusing.  Enjoy.

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Andrew Wheeler during his confirmation hearing to be Deputy Administrator of the Environmental Protection Agency before the United States Senate Committee on the Environment and Public Works on Capitol Hill in Washington, D.C. on November 8th, 2017. Credit: Alex Edelman / CNP - NO WIRE SERVICE - Photo by: Alex Edelman/picture-alliance/dpa/AP Images

Andrew Wheeler during his confirmation hearing

Does limiting the role of science in environmental protection and public health policy-making seem like a good idea to you?  If so, here’s a short video featuring a few scientists whose opinions may change your mind.

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9780810909601_p0_v2_s1200x630As I wrote earlier, lots of things are going right vis-a-vis environmental stewardship.  Yes, the U.S. federal government is an unholy disgrace as an entity on the world stage, but you can’t count out the basic goodness of the American people.

If you check out this video, I’m sure you’ll agree.

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Eco-Friendly-PaintingThere are 500-1000 chemicals in the average home. Toxic chemicals such as formaldehyde, asbestos, Volatile Organic Compounds (VOCs), flame retardants and BPA are found in a number of common household items including, paper products, paints, bathroom cleaners, water bottles and many more. (more…)

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55-7738-crossroads-1382138799How many times we’ve all said to ourselves, “Man, I wish there were a way to get everyone to read/watch this.”  (more…)

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According to the American Energy Society (an organization that covers energy issues quite objectively), more land must now be mined to produce the same amount of coal.  They write:

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duckurve.jpg.860x0_q70_crop-scaleSolar adoption all over the United States is taking place at a very rapid pace and is contributing to the “duck curve” issue, which is caused by a deep dip during intraday demand for grid electricity during mid-day hours where solar production is at its highest. (more…)

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guida-autonoma-FCAIt’s been a while since we’ve heard from Fritz Maffry, whom I refer to as a “tech maven,” meaning that he’s a keen observer of the technology marketplace. Here are some of his recent comments:

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maxresdefaultCalifornia has some of the most ambitious emissions-reductions goals in the country, and it’s routinely exceeding them; in fact, we hit our 2020 numbers in 2016.   (more…)

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Heartland Unabomber PatriotismIt would be easy to think that the fossil fuel industry’s aggressive disinformation campaign, attempting to discredit the theory of anthropogenic global warming, was abandoned years ago, and that the overwhelming body of evidence in support of the theory has long since made it impossible for any credible person or organization to deny the facts concerning our warming planet.  (more…)

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