Linked below is a strange little article sent to me by frequent commenter Tim Kingston, who notes:  “Thought this might interest you.  The energy universe can be complex.  Sometimes there no easy choices.”  The article’s point is that the world of electricity without nuclear is, in a word, expensive.

Thanks, Tim.  What you say is true: the world of energy requires us to make tough choices.  But the concept that nuclear is inexpensive is completely erroneous.

The actual cost of building these plants is almost never anywhere near the projected budget.  Readers may want to Google “nuclear plant cost overrun,” and read a few of the 312,000 articles they’ll find on the subject. Here’s one that refers to a certain nuclear project as “satanic,” based on the actual amount of the overrun ($6.66 billion). The Florida utility, FPL Group, now estimates the cost of building a new nuclear power plant at over $9 billion, nearly double their previous estimate.

We need to also keep in mind that the nuclear industry and its lobbies have carefully confused us about the costs of shipping and storing nuclear waste, which remains dangerous for as long as one million years.

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There is an assumption that buying a green, low emissions or even an electric car produces the lightest carbon footprint. But studies reveal that the manufacture of all cars, even green or electric ones makes up a huge chunk of their total emissions and that keeping and caring for the same car for decades instead of buying new is often the more sustainable route.

Hybrid, electric or old car?

I recently contacted the Environmental Transport Agency who told me that: (more…)

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I like a good Labor Day weekend barbecue as much as the next guy,  but I’m also very fond of remaining productive – which is why I’m happy to be able to meet my colleague Jim Greenberg, Chief Marketing Officer of Ocean Thermal Energy Corporation for dinner tonight while he happens to be out on the West Coast.  We’ll be meeting at one of my favorite restaurants, Le Café Stella in Santa Barbara, and discussing one of my favorite topics: driving interest in renewable energy — OTEC in particular.  Beats hot dogs and beer anytime.

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Profound thanks to Iban Etxeberria, Rebecca McKenzie, and Chelsea Dowell for their fantastic contributions to 2GreenEnergy and its sister site SustainabilityRoleModels.org.

Iban just left yesterday, returning to his home in Basque Country, after spending the summer here in the U.S.  We’ll miss you.

Rebecca lives in Columbia, and is producing fantastic work.

Chelsea (pictured here) is on loan from the University of Central Florida. Go Knights!

Again, please accept my deepest thanks.

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For 25 years, I made my living as a marketing consultant to the Fortune-sized tech and industrial companies: IBM, HP, FedEx, Sony, etc.  My company, Mueller/Shields, had a few defining characteristics in its approach that we tried to make a part of our brand, one of which was developing a profound understanding of the “hot buttons” of the customer base.  What caused people to be interested in a certain subject?  What were their aspirations?  Their fears? Their unmet needs?

My current career in renewable energy has an important commonality, namely, that customer audiences still react to marketing messages if and only if those messages are aligned with their hot-buttons.  And here’s a great example, from my colleague Jesse Berst of SmartGridNews writing about an initiative in Pennsylvania that would deploy smart meters to a customer base that may be skeptical of the cost/benefits: (more…)

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According to the Writers Almanac:  It was on this day in 1837 that Ralph Waldo Emerson delivered a speech entitled “The American Scholar” to the Phi Beta Kappa society at Harvard University. …. (It) was the first time he explained his transcendentalist philosophy in front of a large public audience. He said that scholars had become too obsessed with ideas of the past, that they were bookworms rather than thinkers. He told the audience to break from the past, to pay attention to the present, and to create their own new, unique ideas. (more…)

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I’m excited to have been hired by Xzeres Corp. (microwind) to help out with some marketing actions.  I propose to start by compiling a few case studies, documenting on camera the success of residential customers and those in different industries (schools, farms, manufacturing, etc.) that have used the Xzeres small wind solution to offset the retail rate of electricity – which, in some parts of the world, is outrageously expensive.  (more…)

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Senior energy analyst Glenn Doty (see Doty Windfuels) and I have been discussing the economic merits of novel approaches to hydrokinetics.  Re: my statement that I believed my clean energy business opportunity CycloOcean will provide a reasonable return on investment, he writes:  “I don’t doubt that the math (there) is more encouraging. You’re more careful about the economic plausibility of renewable energy than any other renewable advocate I’ve read…  That’s why I enjoy your blog (though we don’t always agree).”

I appreciate that, Glenn.  That, btw, is one area of many on which we totally agree: the whole discussion centers (or should center) around economics; solutions that are not economically competitive are not solutions at all.  (more…)

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One of our interns who spent the summer working on our companion site SustainabilityRoleModels.com  wrote a good article on Southern California Edison’s numerous sustainability initiatives, and arranged for me to speak with one of SCE’s spokespeople, Evan Birenbaum.  Late yesterday, Evan and I talked about all the good stuff associated with how a utility, in this case, an IOU (investor-owned utility), goes about minimizing the ecological effects of delivering power to 14 million people, maintaining five million consumer and business accounts.

Of course, a big part of this is renewable energy procurement. In 2012, 20% of the electricity SCE procured came from renewable power sources. (more…)

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It’s the birthday of British philosopher John Locke, whose concepts of Natural Law and Natural Rights served as an underpinning to the U.S. Declaration of Independence and the U.S. Constitution.  Locke believed that all people are endowed with rights to life, liberty, and property, and that the only valid use of government is to ensure that these rights are not violated.

This, of course, is why all Americans should be so completely infuriated by the developments over the past few years, in particular, (more…)

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