Overcoming an Objection To Prospective Electric Vehicle Owners: Battery Life
Perhaps the largest impediment to the adoption of electric vehicles is owners’ worry about the battery, i.e. what happens when it reaches the end of its life and needs to be replaced. When you think about it, there are no analogies anywhere in a consumer’s life: the purchase of a roughly $10,000 item that becomes worthless over a period of a few years.
Fortunately, the EV industry is acutely aware of this frailty, and is working hard to alleviate the related concern. Here’s a breakthrough that Nissan just began offering for its LEAF drivers who have reached the end of the standard vehicle/battery warranty: a plan that, for $100 per month, enables the customer to transfer all that risk and expense back to Nissan.