Is Environmentalism Nearing "The Tipping Point?"
It’s the birthday of best-selling author Malcolm Gladwell, for my money, among the very brightest people on the planet. His first book, The Tipping Point – How Little Things Can Make a Big Difference, was published in 2000, based on the analysis of “the moment of critical mass, the threshold, the boiling point” that cause huge sociological changes that mark everyday life. As Gladwell states, “Ideas and products and messages and behaviors spread like viruses do.” About the book, he said: “The hope with Tipping Point was it would help the reader understand that real change was possible.”
I occasionally note that it could, at some point, become “cool” to be “green.” Wouldn’t it be terrific if caring about the people and the planet around us became the next light beer, Twitter, SUVs, fast food, or texting? But exactly what and where is the tipping point for this one? How do we get there from here?
Here’s an 
Apparently, I’m the only one who sees the humor in the advertisement that CODA Automotive has been running these last few months:
Unfortunately, we live in a time when our “leaders” simply tell us what they think we want to hear. Anytime, and especially in an election year, a U.S. presidential candidate stands up for an idea, it means that he believes that a majority of voters will stand behind him. Based on the events of the past few days, that implies both good news and bad news. 
Well, my trip to see Doty Scientific was certainly worth the drive. After dozens of conversations and meetings with Dr. Doty and his team at venues all over North America, I finally got a plant tour, and had the opportunity to meet some of the other key players. 
