Tag: cool to be green

The key legacy of French social philosopher Rene Girard is the concept of “mimetic desire,” i.e., that we borrow our desires from others.  While we may think our aspirations are authentic and self-created, in truth, we generate our wants from …

A Sustainable Society Means Making a Shift in What We Desire Read More »

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My friend Tom Konrad of AltEnergyStocks.com responds to my piece earlier today on the effectiveness of the Sierra Club’s attack on coal.  He writes: While I strongly support the Sierra Club’s “Beyond Coal” campaign, and feel it has made a …

A Changing Ethos: What Happens When It's Cool To Be Green? Read More »

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It’s the birthday of best-selling author Malcolm Gladwell, for my money, among the very brightest people on the planet.  His first book, The Tipping Point – How Little Things Can Make a Big Difference, was published in 2000, based on the …

Is Environmentalism Nearing "The Tipping Point?" Read More »

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Frequent commenter John Sullivan writes: … Heck, a few engineers I know who would happily allow the label “denier” be applied have purchased hybrids. The ability to store otherwise wasted energy is COOL to them. I compare that to all …

Might It Become “Cool” to be Green? Read More »

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