Interview with the Electric Drive Transportation Association

by Craig ShieldsPosted on August 19, 2009 Posted in Electric Vehicles

Yesterday I had the good fortune to reconnect with an industry colleague, Brian Wynne, the president of the Electric Drive Transportation Association in Washington, DC. The EDTA is an organization supported by members consisting largely of electric vehicle manufacturers and supply chain partners in the electric vehicle industry, whose purpose is to promote the adoption of electric transportation. For years, Brian and his small but energetic staff and have worked tirelessly to assemble and disseminate information necessary for law-makers to make decisions that will ultimately result in the migration of our cars and trucks away from fossil fuels.

In my estimation, the EDTA is a vital force in effecting this massive change that will ultimately pay enormous dividends for all of us, both in terms of stemming global climate change and eliminating our dependence on foreign oil. I was pleased to speak with Brian again, and I’m happy to publish this transcript of our talk.

Craig Shields: What would you say is the state of the EV industry as you see it, Brian?

Brian Wynne: It’s moving forward very quickly. The consumer has an important vote to cast here, and we’ve started with good incentives that will greatly reduce the price premium associated with EVs over their internal combustion counterparts. Now, of course, we just need the availability of vehicles, and this availability changes every week. In addition to the Nissan Leaf, you probably saw that Buick announced a plug-in for 2011.

CS: Yes, the crossover; I did see that.

BW: The gating issue is, as it has always been, batteries. But the Obama administration’s DoE is addressing this aggressively with its $1.5 billion for battery technology development and its $500 million for other components.

The migration to EVs requires the participation of the utilities, as well, and great progress is being made on that front as well.

CS: Please explain for our readers how the EDTA fits in.

BW: We gather and provide objective, credible information to those who need it. We deal with the level of knowledge that exists at any one slice of time, and then provide trustworthy information to build upon that. It’s not journalistic, in the sense of what you folks do at EVWorld, or 2GreenEnergy. We aggregate information and make it available through a variety of sources.

CS: Could you offer an example or two, so we can better understand this?

BW: Sure. Our information is often disseminated through power utilities, as they have relationships with tens of millions of customers. Another example is trade shows. Next year, our presentations on the subject will be made in conjunction with the Washington Auto Show.

And in addition to our consumer-face, of course, we’re lobbyists, we stand for a certain interest. I would say that our interests are completely consistent with the health and safety of everyone on this planet.

CS: Which I suppose can’t be said about every lobbyist on Capitol Hill.

BW: That’s true, but that doesn’t mean that most lobbyists are bad people; they’re simply representing certain interests.

CS: Where is your attention at this point?

BW: Well, one of our jobs is to make sure that this is all coming along in sync and that the policy decisions are providing incentive for the right thing, for example, that they are performance-based, meaning that the biggest credits go to the vehicles that displace the most gasoline.

CS: When I was in your office last fall, we talked about this being a function of the size of the battery. Is that still the case?

BW: Yes. It’s a good assumption that the more kilowatt-hours of energy storage in a plug-in hybrid’s battery, for instance, the less gas will ultimately be used to keep that car on the road.

CS: I write in my blogs, perhaps a bit cavalierly, that what I see as the four main gating factors: OEM production, battery supply, charging infrastructure, and consumer demand, all need to evolve at approximately the same rate – and that I am optimistic that this is, in fact, happening. What do you think?

BW: I guess I agree with that generally, but I have to say that a lot of this is great deal more complicated than it looks. A good example of what makes this so tough is electric power billing. If I’ve driven to grandma’s and I’m charging at grandmas’s, I want the bill to come to me, not grandma.

This is something that has taken a considerable amount of effort to get right, even when you take a much simpler case, say toll collection. Until recently, the RFID device on my car wouldn’t operate anywhere except on the Dulles Toll Road. Now, finally, I can go all the way up to Maine and down to Virginia Beach, which required the integration of systems across various state bureaucracies. The issue is the same—only worse, the power utilities, because they are all regulated differently. Jon Wellinghoff, the chairman of the Federal Energy Regulatory Commission, is a major player in bringing this all off.

CS: How do you see renewable energy playing a role here?

BW: I believe that renewable energy is the most interesting piece of this whole thing. To be honest, electric transportation is not a major driver to the migration to renewables and to building out a smart grid. But global warming is. Our policy makers are totally focused on avoiding a planetary catastrophe; they will not be backing down on this.

CS: That’s good to know.

BW: And speaking of the smart grid, I see this as becoming the new Internet, in the sense of enabling applications that we couldn’t have dreamed of earlier. Now you’re in a car accident, and you use your I-phone to process the claim in real-time: pictures, insurance policies, drivers licenses, etc. – all enabled by the Internet. The smart grid will have that kind of impact on our lives as well.

CS: Fascinating. Thanks so much, Brian. Great speaking with you again.

BW: I enjoyed it.