Advice To Cleantech Start-ups: Find Paying Customers
After a terrific presentation by my friends at the Eleos Foundation yesterday, I met a gentleman who helps small companies get off the ground by pre-selling their products into the market. Now there’s a kindred spirit. In my experience, too many newly formed companies sit around whining about the lack of investor support and engagement, then haphazardly enter the market with no real-world testing of their business concept. This gentleman (and I) recommend killing both these birds with one stone.
Get out there and sell!
Here’s a conversation I often have with my clients:
If I told you that you could have either a) $5 million in investment capital, at the expense of 70% equity in your company, and a venture capitalist breathing down your neck until the exit strategy materializes, or b) $5 million in purchase orders from credit-worthy customers, while retaining 100% equity in your company, and garnering precious insight into your marketplace, which would you choose?
It really is the ultimate no-brainer; it just takes a little hustle. Please let me know if I can be of service here.









