If you’ve seen this video titled “United Breaks Guitars” you’re certainly not alone; in fact, you’re only one of over 6.2 million. It was created by a musician whose $3500 guitar was damaged when thrown by United baggage handlers (people in the plane saw it happening). The artist tried for nine months to get United to pay for damages, but United said no — so he vowed to make videos to tell consumers what happened.
Here’s what’s not in the video: a close friend of mine recently met someone in the airline industry. He said the economic and PR impact of this video was incredibly severe; when this video went viral, United Airlines was losing 10,000 bookings per hour. The senior team considered convening an emergency board meeting to discuss the crisis.
I bring this up to remind us all of the power of the consumer voice.
Never think for a moment that you have no power to change the course of corporate or governmental misbehavior. Remember what Henry Kissinger recently told the world: “If it weren’t for the broad and vocal opposition to the War in Vietnam, we’d still be there” (emphasis added). Every voice makes a difference.
I thought I’d write a quick post on the “debate” over global warming. Perhaps the first thing to note here is that there really are very few informed people actually debating. Of scientists covering the issue who publish peer-reviewed papers, there are very few who question the concept that human activity is raising the concentration of CO2 and other greenhouse gasses, which have caused — and will continue to cause — a rise in the temperature at the earth’s surface. I’ve met many of these people personally, e.g., Dr. Ramanathan at Scripps, and they’re enormously convincing.
1) As discussed here, the oil companies have spent a fortune creating doubt in the public’s mind about the validity of concern for global warming. With a brazen lack of regard for the truth and a callous indifference to your health and safety that rivals that of the tobacco companies, they’ve funded sham “research” companies whose sole purpose is to build a cloud of uncertainly regarding global warming. There’s no debate about that.
Now is it possible that, again out of fairness, those who stand to profit from global warming mitigation are campaigning in the opposite direction? I suppose so.
2) But even if the global warming hypothesis turns out to be incorrect, no one is saying that it isn’t likely. Is it sane to risk inaction that could result in complete ecological, social, and economic catastrophe?
3) Again, even if the global warming hypothesis turns out to be incorrect, even fewer scientists doubt that increased CO2 levels are lowering the pH of the oceans, causing long-term damage to the fragile ecosystems therein.
I would think that this would make it intensely difficult to argue against controlling carbon emissions. But hey, I’ve seen incredible behavior from people where money is concerned before. Why should I think it will suddenly cease now?
My colleague Bill Moore of EV World wrote an excellent article on the likely trajectory for the price of cars and trucks. In it, he speculated that the prices of electric vehicles (once they are introduced in production quantities) may actually fall steadily, much like the price of consumer electronics — and that this will represent a first-ever event in automotive history.
I agree. In fact, I’m quite certain that we’ll see this effect, as it’s essentially guaranteed by Moore’s Law – (named for Intel co-founder Gordon Moore — no relation to Bill — the idea that the sophistication of technology rises and its price falls exponentially over time).
I’m also sure we’ll see this same phenomenon at work driving down in the price of renewable energy. The cost of energy from the burning of fossil fuels is rooted in its ever-shrinking supply, producing prices increases. On the other hand, the price of renewables is all about technology: semiconductors, advanced materials science, nanotechnology, etc. — all areas that can only improve as the years go by.
All we have to do is get over the hump associated with ushering oil and coal off the stage. What do you think it will take to accomplish that, do you suppose?
Here is a new post on a subject that I think lies at the very crux of the discussion on renewable energy: identifying the true costs of fossil fuels. Yes, the migration to renewable energy is expensive, but it’s the bargain of the century when one honestly and carefully adds up all the costs — obvious and hidden — associated with coal and oil — not to mention nuclear. As long as we as a civilization live under the delusion that “gas prices are low,” we’re destined to follow irrelevant discussions on the subject of its alternatives.
The most obvious candidates for inclusion in this list of costs are healthcare, global climate change, and ocean acidification. While no one suggests that quantifying the cost of the damage in any of these categories is easy, I call readers’ attention to this recent article in the New York Times that opens a discussion on the subject, quoting a report from the National Academy of Sciences. The article concentrates on the healthcare issues, and points to a cost of about $120 billion a year in US alone (less than 5% of the world’s population), due largely to the thousands of premature deaths caused by air pollution.
Of course, these figures don’t put a price on the enormity of the human misery associated with these premature deaths — most of which are cancer. It’s ironic that we’re talking about the cost of treating people who are slowly succumbing to agonizing deaths, while not even mentioning the suffering of the patients — and that of their loved ones.
To be fair, these costs are even harder to quantify. In a way, one could argue that these are all cases of “wrongful death,” insofar as we actually have the technology at hand to make the move to renewables, but we find it politically infeasible to stop mining coal and pumping oil. It certain makes one wonder if the energy industry will be facing the same type of class-action lawsuits (not to mention public loathing) that has greeted the tobacco industry over the last half century.
In any case, articles like this New York Times piece indicate that we’re starting to ask ourselves the right questions. And as always, that’s a prerequisite to finding the right answers.
As I’ve noted previously, the eminent venture capitalist Vinod Khosla advises “Since one fails often, address markets that make it worthwhile when one does succeed.”
This, of course, is solid advice. But unfortunately, not everyone is a position to swing for the fences; some technologies, while not really transformational, are nonetheless worthwhile and need to be brought to market. Examples would include marginal improvements in the efficiency of solar panels. I suppose one could also say that plug-in hybrids fit that description. When battery energy densities and cost curves advance pass a certain point, fewer and fewer electric vehicle customers will be concerned about extending their range by lugging around big, heavy, and expensive internal combustion engines. 20 years from now, I predict that we’ll regard plug-in hybrids the way we do eight-track tapes or floppy discs today.
But what a joy it is to promote a technology that really changes the way billions of people live and work. I happen to be talking to some people who are sitting on what appears to me to be a real game-changer in renewable energy: relatively inexpensive, unobtrusive, and benign to its local environment.
Maybe what I like about bringing a technology like this to market is that it’s so easy; there are far fewer errors that can be made along the way. Thus my advice to them:
It seems to me that there are only two basic mistakes we can make here:
a) Losing control of the technology; in particular, letting it fall into the hands of someone who suppresses it. I don’t think I’m being at all paranoid in making this point; the energy industry is rife with examples of this.
and
b) Waiting for a certain preferred business model to take form, while excellent opportunities for perfectly valid but different business models come and go before us.
The beauty of the energy market is its enormous size — measured in trillions of dollars. In this case, I recommend entering it by “making (this solution) too cheap to steal.” One-tenth of one percent of the market is still billions of dollars. That will make everyone quite happy, won’t it? Let’s just go get it.
With the Copenhagen summit occupying so much attention on the international stage, I may as well weigh in with my own viewpoint. In brief:
Obama’s commitment to a 17 percent emissions cut from 2005 levels by 2020 is virtually meaningless – even if it actually occurs. It’s a small fraction of what climate scientists have called for in their peer-reviewed studies on global warming. This carefully contrived, last-minute decision to send Obama was made with the proviso that it needed to appear to be a success. The commitment to this meager cut in emissions may be construed as a victory for the White House, but it most certainly is not for the rest of the people who live on this planet.
Having said that, as I’ve written many times before, Obama’s hands are tied. Here’s a man who won a landslide election a year ago, who has no more power than I do to move forward a progressive agenda and make real change. The lobbyists who work for the big energy corporations have an utter stranglehold over him and the entire the legislative process.
If you think I’m exaggerating, look at the healthcare logjam. The vast majority of Americans – and 57% of the physicians who treat them – favor single-payor – and we can’t even get that on the table. Here, the lobbies for the big money in healthcare are so powerful that our representatives are forbidden to even discuss an idea that represents a potential threat.
I honestly wish I could find I way to be optimistic and less cynical about the way in which we govern ourselves — but I can’t.
I just noticed something very curious…. Airplanes fly more when exposed to direct sunlight, hence, confirming you thesis that solar energy is the way to go. Check out this video of airplane traffic over a 24 hour period. Note that airplanes tend to fly toward the sun… and when the sun is overhead, airplanes leap off the ground and fly around a lot. There’s a very high correlation between exposure to sunlight and energy utilization. Clearly, aluminum, titanium and stainless steal have a similar characteristic as chlorophyll in plants. I think this must be a new, bizarro and highly efficient transformation of solar energy into both potential (altitude) energy and kinetic (velocity) energy. What do you think? 😉 lol
(….and then later)
I think I answered my own question about metal acting like chlorophyl. Clearly, aircraft must not be constructed of stainless steel but, rather, “stainless steal” as I had misspelled it in my prior post. This unnatural material “steals” the quantum energy from the photon impact and, instead of heating the stainless steal, causes the material to get highly irritated and then the airplane leaps off the ground and flies around. The musings of a new-age, mad engineer. Mad I say.
To which I reply:
Great stuff, man. Hilarious. Thanks for the post. And I love that video. Happy Thanksgiving to you and all other particpants at 2GreenEnergy.
I hate to sound like I have no sense of humor, but what you’ve written here reminds me that there are a great number of ideas being circulated out there, which I try to categorize as:
1) Pseudoscientific garbage from well-meaning crackpots, i.e., people who actually believe in them.
2) Pseudoscientific garbage from charlatans, i.e., people who do not actually believe in them, but hope to profit from the gullible.
3) Solid but relatively uninteresting, inconsequential, “me-too” ideas.
4) Unproven but theoretically possible and super-transformative ideas. These of course, as the things that get us excited. Unfortunately, they’re also the things that get squashed by big, powerful interests that are threatened by the prospect of change.
Having said this, I believe there is no amount of training that anyone could possibly have that would enable him to get this categorization right in 100% of cases. And we all need to keep our arrogance under control; we need to keep in mind the fact that civilization 100 years from now will look back on 2009 with a mixture of pity and ridicule, as we were so pathetically unable to break out of our entrenched paradigms and see the world from a 22nd century viewpoint.
In any case, let us bear in mind that often, many times, today’s crackpot is tomorrow’s Nobel Prize winner.
Thanksgiving is actually my very favorite holiday; I love what it stands for: take a moment, take stock of yourself, be grateful for who you are and what you have, and take time to thank the people who contributed.
When I get up Thanksgiving morning I always call my parents and tell them THANK YOU. And they always say, “Oh, Craig, you don’t have to say that.”
On the things I find so fascinating about the migration to renewables is that it represents the confluence of so many different scientific and technological disciplines – especially in the quest to drive down costs. To take an obvious example, wind turbines are rooted in straightforward fluid dynamics as well as electricity/magnetism. But some real cleverness is required to get wind (and the others) to a point at which, as a source of renewable energy, it is cost-competitiveness with fossil fuels. As we’ve noted here numerous times, there’s plenty of renewable energy out there if you’re willing to pay enough for it. The problem is that we’re on a tight budget here, and that’s where this becomes interesting.
Enter materials science as a potential solution. The way we fabricate things out of steel has created a practical limit to the size of a wind turbine; really big units have been fantastically difficult (and thus expensive) to build. But a material called HT Ferro may represent an abrupt change to that.
Ferrocement, meaning the variety of composite materials in which steel (wire, mesh, rebar) and concrete are used, are widely used in building, due to its great strength and economy. HT Ferro, a wild new variation on this theme, is a patented technology owned by associates of 2GreenEnergy based in New Zealand. According to what I’ve been able to learn, it is vastly superior to steel on many important ways, along the following important dimensions:
a) It was developed for marine application, thus wind turbine components made from it are virtually maintenance free — even in the rugged ocean environment.
b) These components will be far less expensive than steel.
c) Most importantly, a unique manufacturing process enables components to be fabricated in enormous sizes.
It appears that this makes possible very large units that will generate 10+ MW apiece.
I’m always amazed at a phenomenon that I presume to be coincidence – that similar things all seem to happen at the same time. No sooner do I publish a few posts of the conservation of energy than a young reader in North Carolina writes asking for help on a subject that has this concept at its very core. See conversation below:
Reader: I’m 19 and a student at ITT-TECH of Highpoint, NC. I’ve had ideas for the past year or so for a renewable energy business related to vehicles using HHO Cells as a fuel source. I have experimented with these types of cells enough to know how much potential they have for our future. I was wondering if there is any capital out there for these types of businesses, and if so where should I start, I don’t have a business plan yet but I feel that I can write one myself and was wondering if you had some tips. Thanks.
Craig: Sorry, I don’t think I’ll be able to help directly here. Raising capital is not easy, and I wouldn’t know how to go about it outside of the traditional manner: writing a cogent business plan and circulating it to potential investors. Having said that, I’m interested in the subject too. Can you send me a link to a site that explains this clearly and credibly, please? Best of luck to you, my young friend.
Reader: Here are just one of the few hho cell businesses out there right now. http://www.punchhho.com/. This site offers cell kits that are designed to increase gas mileage; you have to install these cells yourself and not ever seeing one of these before it could be difficult, not to mention dangerous if you don’t know what your doing. You have to do modifications to your vehicle to get it to work properly depending on what type of vehicle you have, some are easier than others to outfit with this technology. My idea is to start a business that not only makes the cells but makes the components to convert your make and model of vehicle to a hybrid or use hho as its only fuel source. There are parts that can be made to simplify the application of these cells and make them more efficient. If you have any futher questions let me know.
Craig: Thanks. From a pure physics point of view, I can see that this could improve gas mileage if it somehow acts as a catalyst and causes the gas to burn more completely; I’m aware of additives that have this effect. But from the standpoint of burning the hydrogen and oxygen, you’re going to use more energy in performing the electrolysis than you are going to get back from the combustion of the gases. This is a straightforward consequence of the conservation of energy.
Reader: Correct, but it is possible to make a cell that produces more power than it consumes. These cells are measured in MMW (Milliliters per Minute per Watt), anything above 5 MMW is extraordinarily efficient….People become really skeptical when you tell them you could run a car on water. But its a lot easier than it seems, the technology is here it just has to be applied. it would be no different than upgrading to the newest cell phone, or the lastest music media, we went from tapes to cds to ipods with no problem, why shouldn’t we go from gas to hho without a problem. We’ve been running on gasoline for far to long, its time for a change.
Craig: I join the other skeptics, for the reasons I’ve outlined (coincidentally) in a very recent post on the conservation of energy. If you can demonstrate a working model of this or any other device that produces more energy that it consumes, you will be the first person in the history of the world to do so.