Branding Your Product: What Not To Do
Actor/comedian Dan Aykroyd says: Just cracked Crystal Head Vodka’s newest vodka expression, Onyx to celebrate our 95 point rating from Anthony Dias Blue at Blue Lifestyle. Bar chefs worldwide are loving this new spirit – the first commercially available agave based vodka ever.
Marketing Consultant Craig Shields responds: Please tell these guys that branding an ethanol product, a chemical that kills 95,000 Americans annually, by selling it in a bottle shaped like a human skull, is by far the stupidest goddamn thing I’ve ever seen in the 39 years I’ve been working in this field. Thank you.
I bet this stuff is just flying off the shelves, given the 50% discount.
Here, IMO, is one of the greatest pieces of thinking ever performed by a member of our species.
In her decision to put a spear through yet one more frivolous lawsuit brought by the Trump campaign in an effort to overturn the election results, this one in Michigan, U.S. District Judge Linda Parker pointed out an ugly truth. In rejecting the attempt, she wrote, “(the suit by six Michigan Republicans, represented by Sidney “Kraken” Powell) was more about the impact of their allegations on people’s faith in the democratic process and their trust in our government” than it was about actually winning. 
Insofar as our world needs more trees, it would be good if those celebrating Christmas bought live trees and planted them after the holidays.
Out here in California, I recommend redwoods, where one can expect 5 – 6 feet per year in growth, which can be maximized by digging a posthole 3 – 4 feet from the trunk, at least 3 feet deep, sinking a piece of 4″ PVC with perforations (see phot0), filling it with an organic fertilizer, and keeping it wet.
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Here is a supposed man of God suggesting extrajudicial killing en masse.
I would add that voter turnout was based on removing a sociopath from the White House. People who formerly cared less about politics than they did about NASCAR or professional wrestling came out of the woodwork to ensure the United States of America does not suffer another four years of embarrassment, degradation, and the erosion of rule of law.
It’s painful living in America right now.
In English, the modal verb “should” has two distinct, yet related, meanings. When we want to say that someone has a moral obligation to do a certain thing, we say that he should do it. But we say that exact same thing when we want to suggest that a person will experience a good result if he does a certain thing, e.g., “You should get a job in banking.”
