Category: Renewables – Business

As we recall from Dickens, “… it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, ….” Those …

Can We Achieve a Sustainable Approach to Energy? Many Reasons To Think So, But Just As Many To Be Pessimistic Read More »

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Do you ever wonder how Google customizes/personalizes your search results based on what it thinks you want to know?  If I’m ordering a pizza in Santa Ynez, California, it’s true that I probably don’t want to see listings for Italian …

Does Google’s Personalized Search Present Me Web Pages Slanted in Favor of Environmentalism? Read More »

I spent a couple of hours yesterday evening at the “New Ventures Forum” at the University of California at Santa Barbara (UCSB).  Guests had the opportunity to meet a total of 22 different teams of students, some of them Ph.D. …

A Few Cleantech Business Concepts at UCSB Read More »

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I hope you’ll check out this video on advertising and ethics.  It sure spoke to me – especially considering my background: 25+ years as a marketing consultant to the Fortune 500, helping the IT giants (IBM, Hewlett-Packard, etc.) generate demand …

Marketing and Promotion – Not All Products Serve Society As Well As Cleantech, and Not All Advertising Tactics Are Morally Defensible Read More »

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Mark Z. Jacobson is a researcher at Stanford University who has made a splash recently with his findings that, both technologically and economically, it’s possible for us to migrate away from fossil fuels in the direction of renewable energy.  He’s …

How Feasible Is a Migration Away from Fossil Fuels, Technologically and Economically? Read More »

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Obviously, a great deal of immorality exists in both our public and private sectors.  Whether we’re talking about the purveyors of junk food, cigarettes, assault weapons, clothing made by children, or, more familiarly, oil and coal, it’s common for certain …

We Should Help Our Top Corporations Embrace Sustainability Read More »

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Here’s a post in response to this week’s podcast from GreenTechMedia called “The Energy Gang,” which features a couple of people I’ve come to know fairly well through the years.  One is the show’s brilliant young host Stephen Lacey, formerly …

GreenTechMedia’s “The Energy Gang” – Discussing the Future of the Electrical Utilities Read More »

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Adopting eco-friendly practices is one of the most strategically important decisions a business can make. Apart from saving the environment, becoming greener can reduce business costs and even improve the business’ standing in the eyes of customers and potential customers. …

From Guest Blogger Romeo Demes: Five Ways to Make Your Business Greener – The Guide For Eco-Friendly Business Owners Read More »

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Sunday’s hike took a friend and me to the top of the Santa Ynez Mountains, from which I took this photo of the Pacific Ocean and the Channel Islands about 15 miles off the coast. That little strip at the …

University of California at Santa Barbara Provides A Home for Numerous Cleantech Projects Read More »

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In his discussion of my recent post on the need for a sane energy policy, Marc Vendetti comments on the importance of energy storage: One of the larger impediments to renewables being viewed as a complete replacement for fossils….is storage. …

The Future of Renewable Energy Read More »

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