I see this solar/wind tower thing about once a week, and I have to presume it’s a hoax, perhaps to see how credulous we green energy folks are, or to test our grasp on sixth-grade math. It costs $1.5 billion …
Category: Renewables – Business
Taking On New Cleantech Marketing Projects
Just a short note to mention that I’ve recently finished up marketing/PR projects for four or five clients in cleantech, making me (temporarily) available to take on more work. If you have a good idea in renewable energy or sustainability …
Can We Achieve a Sustainable Approach to Energy? Many Reasons To Think So, But Just As Many To Be Pessimistic
As we recall from Dickens, “… it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, ….” Those …
Does Google’s Personalized Search Present Me Web Pages Slanted in Favor of Environmentalism?
Do you ever wonder how Google customizes/personalizes your search results based on what it thinks you want to know? If I’m ordering a pizza in Santa Ynez, California, it’s true that I probably don’t want to see listings for Italian …
A Few Cleantech Business Concepts at UCSB
I spent a couple of hours yesterday evening at the “New Ventures Forum” at the University of California at Santa Barbara (UCSB). Guests had the opportunity to meet a total of 22 different teams of students, some of them Ph.D. …
Marketing and Promotion – Not All Products Serve Society As Well As Cleantech, and Not All Advertising Tactics Are Morally Defensible
I hope you’ll check out this video on advertising and ethics. It sure spoke to me – especially considering my background: 25+ years as a marketing consultant to the Fortune 500, helping the IT giants (IBM, Hewlett-Packard, etc.) generate demand …
How Feasible Is a Migration Away from Fossil Fuels, Technologically and Economically?
Mark Z. Jacobson is a researcher at Stanford University who has made a splash recently with his findings that, both technologically and economically, it’s possible for us to migrate away from fossil fuels in the direction of renewable energy. He’s …
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Tagged with: clean energy capital formation, Mark Z. Jacobson Stanford, migration away from fossil fuels, off-shore wind better wind conditions, phasing out coal before the environmental devastation from this resource becomes irreparable, removing subsidies for fossil fuels creating level playing field
We Should Help Our Top Corporations Embrace Sustainability
Obviously, a great deal of immorality exists in both our public and private sectors. Whether we’re talking about the purveyors of junk food, cigarettes, assault weapons, clothing made by children, or, more familiarly, oil and coal, it’s common for certain …
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GreenTechMedia’s “The Energy Gang” – Discussing the Future of the Electrical Utilities
Here’s a post in response to this week’s podcast from GreenTechMedia called “The Energy Gang,” which features a couple of people I’ve come to know fairly well through the years. One is the show’s brilliant young host Stephen Lacey, formerly …
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From Guest Blogger Romeo Demes: Five Ways to Make Your Business Greener – The Guide For Eco-Friendly Business Owners
Adopting eco-friendly practices is one of the most strategically important decisions a business can make. Apart from saving the environment, becoming greener can reduce business costs and even improve the business’ standing in the eyes of customers and potential customers. …
