In the 10 years I’ve known Kansas City-based cleantech businessman Fritz Maffry, I’ve always been impressed with his understanding of the macro issues associated with energy and transportation. Fortunately, Fritz has the wonderful habit of jotting down his thoughts periodically …
Category: Renewables – Business
NextGen Climate
Today is the 84th anniversary of the discovery of antimatter, i.e., particles that are the opposite of matter which we experience in our daily lives, and that mutually annihilate when brought into contact with it. Of course, we use the term …
Marketing Can Be Shameless, and the Products It Promotes Can Be Harmful
I’ve been chatting with an old friend who, like me, had a long career in marketing; she became a VP at Grey Advertising. She told me about her experience at a practice round for the PGA Championship (that starts today …
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Tagged with: catastrophic climate change, electric transportation, energy storage, loss of biodiversity, marketing, ocean acidification, renewable energy and all the peripheral technologies, smart grid, sustainable ag, the fossil fuel boys knew 35 years ago that their business model (extracting the last molecule of petroleum out of the ground and burning it
When It Comes to Energy and the Environment, It’s Either/Or
I’m proud to say that 2GreenEnergy has become a home to those with a wide range of interests. Back in 2009 when we kicked this off, it was largely a repository for information on the technological and economic issues that …
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In Energy and the Environment We Need To Call ‘Em Like We See ‘Em
Frequent commenter MarcoPolo suggests that I become less doctrinaire (my word, not his) in my writing. He points out: That’s the problem with wanting to ‘win’ an argument. Such claims may find acceptance with your own congregation of the converted, but …
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Combining the Philosophies of Environmental Advocacy with Entrepreneurial Spirit
A reader notes: Craig, the world desperately needs advocates like yourself. My fear is that wasting your talents on impractical rhetoric is irresponsible…. (I fear) you are squandering your considerable talent and credibility by embarking on a fruitless and erroneous crusade. …
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The Effects of Deregulating Energy Markets
A friend just wrote: The analogy with telephony just hit me yesterday, and I found this article today. I respond: Hi, Tom. I’m a little concerned about this article, to be honest.
Saying Hi to Renewable Energy World
I had a cute little encounter yesterday at the Intersolar show in San Francisco that I thought I’d relate. I dropped by the Pennwell booth, the huge B2B publishing concern that owns Renewable Energy World, and introduced myself to the …
Excellence in CleanTech Journalism
2GreenEnergy got off the ground in 2009, just as Stephen Lacey was assuming the exalted post of editor of Renewable Energy World, a huge website with which we’ve had a great deal of extremely positive and productive interaction over the …
From Shell Oil: Green Finance Database
A long-time subscriber the clean transportation sector writes: Craig: Maybe you can draw some ideas from this concept for a green finance database initiative, aimed at helping environmental start-ups. Thanks. I played around with this a bit, and entered some …
