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Category: Renewables – Business
Magnificent Example of Disinformation in the Renewable Energy Space
A reader casually notes: “(The German) Energiewende (energy change-in-direction) is proving to be an economic disaster.” This is false. It could be just a careless blunder, but it’s probably not; most often, when we hear this, it’s part of an extremely …
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Marketing: Giving Something To Get Something
I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
Craig Shields Is At Your Service—Most of the Time
Earlier this week I signed up a client for my “At Your Service” product (a one-day consulting action on any cleantech business concept for $1000 plus travel reimbursement), but I could see in advance that it wasn’t going to work …
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From Guest Blogger Chris Rowson: Paperless Alternatives in the Workplace
Every business has a huge obligation to reduce the carbon footprint of their operation. Thankfully many businesses are starting to take that seriously and realise the financial benefits of doing so from good brand PR and cost saving benefits. One …
From Guest Blogger Chris Rowson: Paperless Alternatives in the Workplace Read More »
Filling Out Forms, Standing In Line
Here’s a discussion on the use of “intake forms,” i.e., questionnaires that certain investment groups and lenders use as a preliminary step on an entrepreneur’s path toward receiving the funding required to move his business concept forward. Billy Joel fans …
Keiretsu Forums
Last week I functioned as a panelist at one of the so-called “Keiretsu Forums” here in Southern California, in which entrepreneurs pitch their business plans to potential investors. I really enjoy this, as it gives me practice on thinking on …
Telling the Story of Renewable Energy Fairly and Honestly
The pic to the left exemplifies something we see in our lives every day: someone telling us something we know is deliberately (in this case laughably) mischaracterized. What a wonderful opportunity this is to plug my friends at EnergyFactCheck.Org, who …
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LCOE Associated with Renewables: Feeling Stronger Every Day
My brilliant colleague Jennifer Runyon (pictured), chief editor of RenewableEnergyWorld.com and Renewable Energy World magazine, wrote this piece on the levelized cost of energy (LCOE) associated with renewables and fossil fuels, and how this comparison continues to tip in the …
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Manoj Bhargava: A Billionaire Who Truly “Gets It”
Glenn Hastings asks: My team pitches at the Cleantech Open in Denver next Wednesday. Maybe we can get some funding to get some help from 2GreenEnergy. Craig, have you heard any information on “billionsinchange.com” or Manoj Bhargava (pictured) other than what …
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