When I speak in public on renewables I try to cut up a little, as I believe humor helps the audience receive my message more completely and lets the concepts sink in better. I hope you’ll check this out, and …
Attempting to Communicate Important Points on Clean Energy Read More »
In rough numbers, there are 6200 posts here, about 5000 of which are mine, and, of those, there are probably 20 on the subject of writing per se. Here’s one more…. Occasionally, we who write prose for a living are …
Writing Prose Can Make Us Yearn for More Expressive Forms of the Language Read More »
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A reader casually notes: “(The German) Energiewende (energy change-in-direction) is proving to be an economic disaster.” This is false. It could be just a careless blunder, but it’s probably not; most often, when we hear this, it’s part of an extremely …
Magnificent Example of Disinformation in the Renewable Energy Space Read More »
I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
Earlier this week I signed up a client for my “At Your Service” product (a one-day consulting action on any cleantech business concept for $1000 plus travel reimbursement), but I could see in advance that it wasn’t going to work …
Craig Shields Is At Your Service—Most of the Time Read More »
Every business has a huge obligation to reduce the carbon footprint of their operation. Thankfully many businesses are starting to take that seriously and realise the financial benefits of doing so from good brand PR and cost saving benefits. One …
From Guest Blogger Chris Rowson: Paperless Alternatives in the Workplace Read More »
Here’s a discussion on the use of “intake forms,” i.e., questionnaires that certain investment groups and lenders use as a preliminary step on an entrepreneur’s path toward receiving the funding required to move his business concept forward. Billy Joel fans …
Last week I functioned as a panelist at one of the so-called “Keiretsu Forums” here in Southern California, in which entrepreneurs pitch their business plans to potential investors. I really enjoy this, as it gives me practice on thinking on …
The pic to the left exemplifies something we see in our lives every day: someone telling us something we know is deliberately (in this case laughably) mischaracterized. What a wonderful opportunity this is to plug my friends at EnergyFactCheck.Org, who …
Telling the Story of Renewable Energy Fairly and Honestly Read More »
