I’m not sure how people in the wind industry react to news like this concerning the Production Tax Credit (PTC); I guess it’s hard to look a gift horse in the mouth. Personally, I find the continuing flip-flopping of incentives …
Category: Wind Energy
Those Who "Follow the Money" See That the World’s Industrial Giants Are Embracing Renewables
There are those who think that renewable energy is overhyped, won’t scale, is doomed if federal incentives get whacked, etc. Just don’t tell Siemens. One of the world’s 50 largest companies, Siemens shows no signs of curtailing its commitment to wind; …
Tagged with: ABB, General Electric, Honeywell, Johnson Controls, Renewable Energy, Schneider Electric, Siemens, Wind Energy
DONG Energy's Offshore Wind Project Shows Ongoing Commitment to a Low-Carbon Future
We sure hear a lot about DONG Energy, arguably the world’s most progressive large energy company, majority-owned by the Danish government, but sporting numerous large private owners as well. Through its investment in renewables, including this 210 MW offshore wind …
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Tagged with: carbon intensivity, clean energy, DONG Energy, North Sea, offshore wind, Renewable Energy, renewables, Wind Energy
Wind Energy's Last-Minute Extension of the Production Tax Credit
Here’s an article that speaks to the on-again-off-again aspect of legislation in the U.S. with respect to incentives for renewables – in this case, wind energy. Apparently, it’s hard to find sources of capital when there are last-minute, unpredictable changes …
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MicroWind — Examining the Marketing Processes
Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines). I thought I’d provide this …
Production Tax Credit for Wind Energy Extended
An old friend from college wrote me a few minutes ago, and commented: Well we kicked the fiscal cliff down the road a bit so we can do some more kabuki theater a couple of months later…. CNN loves it. …
Bringing Clean Energy Solutions to Off-Grid Cell Tower Operations
Here are two clean energy ideas that deal with bringing power to cell towers in off-grid locations, where diesel generators are the norm. Before I present them, let’s think about the obvious drawbacks of diesel: • Needs to be trucked in …
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What Is Marketing? Dealing with the Question As It Applies to WindStream – Leader in MicroWind
What is marketing? As I like to define the subject, marketing creates the environment in which profitable sales are most likely to occur. Obviously, this has dozens of ramifications, and raises dozens of different questions, including: • What do we know …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
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Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Developing a Reseller Strategy for WindStream, Leader in MicroWind
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of …
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Tagged with: clean energy, dealers, development of sales channels, distributors, Electric Vehicles, EVs, Hewlett-Packard, internal combustion engine, leader in microwind, mass merchandisers, microwind, renewable energy marketing and sales, renewables, reseller channel, reseller strategy, retailers, VARs, Wind Energy, wind power, WindStream
