Here are two clean energy ideas that deal with bringing power to cell towers in off-grid locations, where diesel generators are the norm. Before I present them, let’s think about the obvious drawbacks of diesel: • Needs to be trucked in …
Bringing Clean Energy Solutions to Off-Grid Cell Tower Operations Read More »
What is marketing? As I like to define the subject, marketing creates the environment in which profitable sales are most likely to occur. Obviously, this has dozens of ramifications, and raises dozens of different questions, including: • What do we know …
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of …
Developing a Reseller Strategy for WindStream, Leader in MicroWind Read More »
It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the …
WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools Read More »
When you open a can of soda or beer, do you like to bend the tab back and forth until it breaks off in your fingers? That phenomenon, fatigue, plays a big factor in the design and maintenance of wind …
Driving Down the Cost of Wind-Generated Electricity Read More »
A reader sends this and writes: When, not if, a wind turbine’s torque causes O ring and seal lubrication problems, the turbines catch on fire. Each of the large wind turbines have 500 gallons of petroleum lubricant trying to keep …
One of the business plans I support is a breakthrough in wind turbine construction, essentially rooted on getting the same production as today’s design, while using significantly less materials, thus cutting costs substantially. But in my quest to help them …
What was reason behind the recent energy blackout situation that took place in a large part of U.S. cities? Well, a lot of people are of opinion that the recent power-cut hazard faced by American cities was mainly because of …
From Guest Blogger Alia: Wind Power Gaining Acceptance Read More »
For those of you wishing to understand the connection between natural gas pricing and the integration of wind power onto our grids, here’s a very scholarly piece by energy analyst and frequent 2GreenEnergy commenter Glenn Doty. Every time I click …
