A dear friend wrote me just now, apparently a bit depressed about all the green-washing, all the public ignorance and apathy surrounding sustainability, and all the complexities in determining which projects truly are more eco-friendly than others. She mentioned my …
Tag: green-washing
"Climate One" Produces Fabulous Conference on Consumer Adoption of Green Products
I attended a terrific conference on Friday produced by “Climate One” at The Commonwealth Club in San Francisco. For those who may not be aware of this incredible organization, formed 88 years ago, “The Commonwealth Club of California is the …
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Tagged with: adoption of eco-friendly products, Archbishop Desmond Tutu, bashtags, BP oil spill, car-sharing, Chevron does, Climate One, coal-fired power plants, consumer acceptance of environmentalism, disaster at Fukushima, early adopters, eco-friendly, Electric Vehicles, externalities of coal, externalities of fossil fuels, Federal Trade Commission, FTC, green brands, green fatigue, green-washing, Hybrid vehicles, ideas worth sharing, Lexus SUV hybrid gets worse gas mileage than the non-hybrid version, TED Talks, The Commonwealth Club, Toyota’s PR coup with the Prius, UN Secretary General Kofi Annan, Vice President Dan Quayle, Who profits at the expense of our health?, Who ruins the Ecuadorian rainforest?, Zipcar, Zipcar sold to Avis, “green” messaging
