Here’s a handgun holster that can be mounted anywhere in your home, for instant access to a loaded weapon. People hire me as a marketing consultant, often involving me in the naming of a certain product for our service. If …
Tag: marketing consultant
Marketing At Its Worst
As a marketing consultant, I sometimes like to comment on extremely poor choices when it comes to promotion. I might do something like this in a vegan campaign, but could this possibly entice anyone to eat more meat?
ABB's Breakthrough Could Be Critical to Smart-grid
When I was a marketing consultant to the Fortune-sized IT and industrial giants, I was proud to count Switzerland-based ABB on my client list. Having said that, the company was founded in the 19th Century, and had a reputation as a stodgy, …
ABB's Breakthrough Could Be Critical to Smart-grid Read More »
