I often wonder what caused Toyota to invest $50 million in Tesla. Obviously they deemed it important in expediting their introduction of electric vehicles. But doesn’t a company the size of Toyota have a considerable gaggle of engineers who know …
Can Someone Explain Toyota’s Lethargy in the Electric Vehicle Space? Read More »
I thought readers may be interested in the response I got from two dedicated EV buffs (both partners of mine at EVWorld Associates – see bios here) when I asked them why they favored the electric version of the Ford …
EV Consultants Speak on the Ford Focus Electric and the Nissan LEAF Read More »
I just came across this article on Chrysler’s plan to offer a natural gas-based car in 2017. I know this sounds like a strange reaction, but personally, this cheeses me off. I see it is an attempt to confuse and …
[youtube http://www.youtube.com/watch?v=SZm4idH5kzc&w=480&h=390] Here, 2GreenEnergy Video Report host George Alger interviews me on the subject of electric transportation. We cover fuel-cell and battery EVs, the most likely consumer adoption curve, and the imperative on the part of the OEMs to begin …
2GreenEnergy Video Report: Electric Transportation Read More »
I know everyone seems to be all worked up about the delays in the production of electric vehicles. Some even (erroneously) conflate this with a lack of demand, or pessimism about the industry generally. Venturebeat notes: Nissan … initially planned …
Why Such Combative Reporting on Electric Vehicles? Read More »
My friend Paul Scott (EV/renewables consultant and all-around good guy) announced that his employer, Nissan/Renault, began its transition to electric in earnest on Saturday. In his blog on electric transportation, he points out: Nissan could have delivered the first LEAF to …
I commented last week on the Wall Street Journal’s article on Nissan’s electric vehicle – the Leaf. The author points out that Nissan CEO Carlos Ghosn has made this commitment “without even knowing if people will buy them.” Every time …
Nissan's Leaf and the Electric Vehicle Adoption Curve Read More »
One of the keys to successful product launches is finding a niche that’s bound to be successful, and using that success to tell the story to a broader audience. Nowhere is this more important than in the introduction of electric …
Introduction of the Nissan Leaf in Hawaii — Textbook Niche-marketing Read More »
When my friend Paul Scott, co-founder of Plug-In America took a trip to Yokohama last June to test drive the Nissan Leaf, I never dreamed it would include a private lunch with CEO, Carlos Ghosn — and ultimately — a …
I try to stay at least partially connected to the mainstream coverage of renewable energy and electric transportation – not so much because I believe there is truth there, but because I need to know what the mainstream consumers believe. …
