Clean Energy Business Plans – More

I was just advising a friend on the development of a cogent business plan by which his energy storage invention can for monetized, emphasized in my 25 Tips for Renewable Energy Businesses.  I reminded him of these five central points:

• Demonstrate an ironclad understanding of key industry trends.
• Lay out an effective and efficient marketing plan.
• Articulate your precise positioning statement vis-à-vis your most important competitors.
• Present a credible cash flow projection based on realistic sales projections and cash burn-rates.
• Show investors a full ROI analysis and exit strategy.

It’s funny to me how often I encounter the “build it and they will come” approach to business.  As a marketing guy, I’ve been vigorously recommending against this tack for decades — and nowadays, of course, I feel even more strongly about the matter.  Investors want to see a clear and compelling business strategy by which an idea can fill a gaping unmet need in a well identified target market — and do so profitably. 

Again, I’m happy to review any cleantech business plan with no cost or obligation, and provide high-level comment.