Market Positioning

When I deliver a market positioning service for a client, I’m creating an instant recognition of the product or service by means of comparison to something that’s already well known and appreciated in the mind of the recipient.

A dear friend sent me this Ted-X talk the other day, with this note:  Since you do positioning work for your clients, I thought you’d love this. 

Well, love it I did.  Here’s my first crack at applying this to 2GreenEnergy.  I hope readers will check this out; it’s great presentation with a powerful take-away.