Yesterday was the birthday of French novelist Gustave Flaubert, who made one of my favorite observations: “To be stupid, selfish, and have good health are three requirements for happiness, though if stupidity is lacking, all is lost.”  This, of course, not too distant from what Emerson (pictured here) told us, albeit without the humor (which I quoted in Is Renewable Really Doable?):  “God offers to every mind its choice between truth and repose. Take which you please, — you can never have both. (more…)

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I just got off the phone from a really engaging hour-long radio show.  “Go Green Radio’s” hostess Jill Buck (pictured here) interviewed me about my recent book: “Renewable Energy – Following the Money.”

As I told her during a commercial break, of the 50-or-so shows I’ve done like this over the past few years, I believe Jill was the most single knowledgeable interviewer I’ve ever encountered.  I thought I’d just provide here the description she wrote to introduce her listeners to the show, as well as the remarkably astute questions she asked.  (more…)

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One of the most costly aspects of beautiful flooring can be found in an unexpected place: Cleaning products. Not only do they put a squeeze on your wallet (some cleaners are upwards of $5 per bottle – and you ‘need’ a special bottle for each different type of flooring, so you can never just buy one all-purpose cleaner…), but they also put a squeeze on the environment with their harsh chemicals and oftentimes heavy-duty manufacturing processes. (more…)

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It is becoming increasingly clear to many people that fossil energy cannot meet the demands of current global needs, let alone future sustainability. Fossil fuels are not renewable, and their reserves are getting depleted every day. In addition, the processes involved in extracting and using them pose both health and environmental hazards.  (more…)

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Look at your current neighborhood.  The occupation or omission of power lines may show its age.  Usually, older neighborhoods, built in a time of limited urban planning, host aboveground lines, while newer neighborhoods enjoy the benefit of underground utility wires.

It would seem most homeowners would want to wish away aboveground lines, those susceptible to outages as well as possibly lowering the overall pricing of houses.  In 2012, a DC neighborhood, met with severe weather and ongoing power outage, desired modification to its power lines. (more…)

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Here’s an infographic from the Union of Concerned Scientists on electric transportation, whose point is that, where only 1% of the cars on roads currently are EVS, 42% “could be” – meaning that their drivers meet all the criteria: dedicated parking, limited range, no towing, no need to transport full soccer teams, etc.  The piece goes on to lay out the environmental benefits that would accrue if these other 41% were to make the switch. 

There is a problem with the logic, however, that is revealed in the 20-page PDF linked at the bottom. (more…)

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If I had to name the single most important aspect I stress in writing marketing pieces, it would be engage the reader. 

“It’s not about us, it’s about them,” as I like to explain.  Sure we need to explain the product: its materials, its functionality, its price, etc.  But first we need a reader who cares about the subject under discussion – in this case, finding a manufacturing partner to take on a new approach to solar thermal hot water heating.  Here, I’m recommending we start with something like the following:  (more…)

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The concept of eco homes is gaining more popularity and momentum as the days go by. People are growing increasingly conscious about their carbon footprints and are looking at ways to reduce it. Homeowners are building houses using environmentally friendly techniques and materials as well.

There are different kinds of eco homes that are available, depending on what materials and techniques that are used. (more…)

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Now a days, we hear a lot of chatter about the benefits of going green. But even though this is a hot topic these days and many people want to adopt a green lifestyle, they don’t know what actions can help them in their quest of going green!

Well, one of the most effective step in this regard would be to replace your older light with advanced LED light, which have been proven to be ‘Green’. Are you wondering why? (more…)

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Here’s a podcast of the 30-minute talk I had this morning with Beth Bond on her wonderful radio show: “Talk Solar.”  I’m always pleased when interviewers lavish me with time throughout the show to mention my books, and even go out of their way to encourage listeners with words like: “Oh, that sounds good Craig; where can I get a copy?”  (more…)

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