Renewable Energy – Content Survey
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It is obvious that the purpose of these articles is to develop interest in investing. So, let’s hear about the investment.
You’re astute, Ed. As implied in the mission statement on the homepage, one of the key values that 2GreenEnergy proposes to bring to its readers is the “interpersonal connections” required for success in the renewables business. To that end, you’ll notice a new tab on the site: Investors. When the functionality is complete in the next day or so, this will become a place at which investors and opportunities can meet. I.e., those with solid business plans can present their offers to a database of serious investors: angels, VCs, hedge fund managers, etc.

What is a solar tour, you ask? The National Solar Tour, part of the non-profit American Solar Energy Society (ASES), is the largest grassroots solar event in the nation. In 2008 almost 140,000 attendees visited over 5,000 buildings in 3,000 communities across the country. In each state, homeowners, business owners, and building owners who are using solar energy to generate electric power and heat showcase their building to the public, educating large number of people on exactly what solar energy can do for them. For many people, this is the first step on an investigation and a learning experience that will take them through what Jim calls “the good, the bad, and the ugly” of solar power.
For California’s Central Coast, the solar tour is October 3, from 10 AM – 3 PM.
I asked about the standards in efficiency today, and what Jim sees on the horizon. Polycrystalline and monocrystalline are starting to come into their own at 14% – 18%. Thin film technologies offer only 9% – 10% efficiency, but are accompanied by lower production cost and lighter construction, and are thus relevant for those with roofs that may be oddly shaped or unable to handle heavier weight. Still in the lab, but looking very promising are multichromatic systems that absorb solar energy at various wavelengths, and have achieved efficiencies over 40%. The trade-offs, however, are based on the fact that the materials required (cadmium, germanium, etc.) are a bit exotic – certainly not as common as silicon.
Jim says that the confluence of the a progressive administration, financial incentives that are in place, high energy prices, and consumer awareness create an environment that is most favorable to alternative energy since the OPEC embargoes of the 1970s. R&D is “alive and kicking.” And more fundamentally, solar panels are on the shelf now; they’re as common to roofers as shingles or insulation.
Alternative energy is a true national security issue, Jim believes. So why did the George W. Bush administration – ostensibly so concerned about national security — do essentially nothing in this area? Jim explains his theory, which happens to match mine: it’s business. The folks that controlled the purse strings were the people who profited from drilling oil and mining coal. The current administration puts long-term health and safety issues first.
We can only hope.

In my estimation, the EDTA is a vital force in effecting this massive change that will ultimately pay enormous dividends for all of us, both in terms of stemming global climate change and eliminating our dependence on foreign oil. I was pleased to speak with Brian again, and I’m happy to publish this transcript of our talk.
Craig Shields: What would you say is the state of the EV industry as you see it, Brian?
Brian Wynne: It’s moving forward very quickly. The consumer has an important vote to cast here, and we’ve started with good incentives that will greatly reduce the price premium associated with EVs over their internal combustion counterparts. Now, of course, we just need the availability of vehicles, and this availability changes every week. In addition to the Nissan Leaf, you probably saw that Buick announced a plug-in for 2011.
CS: Yes, the crossover; I did see that.
BW: The gating issue is, as it has always been, batteries. But the Obama administration’s DoE is addressing this aggressively with its $1.5 billion for battery technology development and its $500 million for other components.
The migration to EVs requires the participation of the utilities, as well, and great progress is being made on that front as well.
CS: Please explain for our readers how the EDTA fits in.
BW: We gather and provide objective, credible information to those who need it. We deal with the level of knowledge that exists at any one slice of time, and then provide trustworthy information to build upon that. It’s not journalistic, in the sense of what you folks do at EVWorld, or 2GreenEnergy. We aggregate information and make it available through a variety of sources.
CS: Could you offer an example or two, so we can better understand this?
BW: Sure. Our information is often disseminated through power utilities, as they have relationships with tens of millions of customers. Another example is trade shows. Next year, our presentations on the subject will be made in conjunction with the Washington Auto Show.
And in addition to our consumer-face, of course, we’re lobbyists, we stand for a certain interest. I would say that our interests are completely consistent with the health and safety of everyone on this planet.
CS: Which I suppose can’t be said about every lobbyist on Capitol Hill.
BW: That’s true, but that doesn’t mean that most lobbyists are bad people; they’re simply representing certain interests.
CS: Where is your attention at this point?
BW: Well, one of our jobs is to make sure that this is all coming along in sync and that the policy decisions are providing incentive for the right thing, for example, that they are performance-based, meaning that the biggest credits go to the vehicles that displace the most gasoline.
CS: When I was in your office last fall, we talked about this being a function of the size of the battery. Is that still the case?
BW: Yes. It’s a good assumption that the more kilowatt-hours of energy storage in a plug-in hybrid’s battery, for instance, the less gas will ultimately be used to keep that car on the road.
CS: I write in my blogs, perhaps a bit cavalierly, that what I see as the four main gating factors: OEM production, battery supply, charging infrastructure, and consumer demand, all need to evolve at approximately the same rate – and that I am optimistic that this is, in fact, happening. What do you think?
BW: I guess I agree with that generally, but I have to say that a lot of this is great deal more complicated than it looks. A good example of what makes this so tough is electric power billing. If I’ve driven to grandma’s and I’m charging at grandmas’s, I want the bill to come to me, not grandma.
This is something that has taken a considerable amount of effort to get right, even when you take a much simpler case, say toll collection. Until recently, the RFID device on my car wouldn’t operate anywhere except on the Dulles Toll Road. Now, finally, I can go all the way up to Maine and down to Virginia Beach, which required the integration of systems across various state bureaucracies. The issue is the same—only worse, the power utilities, because they are all regulated differently. Jon Wellinghoff, the chairman of the Federal Energy Regulatory Commission, is a major player in bringing this all off.
CS: How do you see renewable energy playing a role here?
BW: I believe that renewable energy is the most interesting piece of this whole thing. To be honest, electric transportation is not a major driver to the migration to renewables and to building out a smart grid. But global warming is. Our policy makers are totally focused on avoiding a planetary catastrophe; they will not be backing down on this.
CS: That’s good to know.
BW: And speaking of the smart grid, I see this as becoming the new Internet, in the sense of enabling applications that we couldn’t have dreamed of earlier. Now you’re in a car accident, and you use your I-phone to process the claim in real-time: pictures, insurance policies, drivers licenses, etc. – all enabled by the Internet. The smart grid will have that kind of impact on our lives as well.
CS: Fascinating. Thanks so much, Brian. Great speaking with you again.
BW: I enjoyed it.
I just got back from a family vacation in Spain, during which I spent a fair amount of time looking for relevant things to tell readers when I returned. I didn’t have to wait long for my first inspiration. My attempt to sleep on the way over was interrupted by dawn breaking. Initially annoyed with myself for stupidly forgetting to lower the shade, I looked out the window and beheld this wonderful sight, a 20 MW solar concentrator near Seville. Another reminder of the progress that is being made in so many places around the world.
I want to call readers’ attention to some of the other blogs on the subject that seem particularly complete and insightful. Here’s one: Green Energy Blog.

I’m always fascinated by ideas for processing CO2 at the source point of the emissions. But personally, I believe that there are “macro” solutions that can and will obsolete fossil fuels, if we can amass the political will to get there. Some of these are discussed in the reports, e.g., solar thermal and hydrokinetics. I hate to sounds pessimistic, but to me, it sounds more-less impossible to deploy millions of flue adapters, etc.
David Holden writes:
I am no adherent of Shai Agassi’s dubious scheme, but it does show the willingness of power companies to support EV. development.
As long as think has come up, here are my thoughts on Better Place.
1) I know the world is clamoring for electric vehicles, and that’s a good thing. But rushing headlong at Better Place seems very strange to me. At a minimum, it’s monopolistic. The state governments, e.g., California, are handing this guy a monopolistic position that is sure to be abused. By contrast, the cell phone companies (who are still making money hand over fist) must compete with one another. I suppose you have to give Agassi credit that he is able to talk his way into this position, but I find it outrageous.
2) Having said this, I really don’t think it’s the right solution for the United States anyway. I know I can be accused of optimism, but I see the entire “chicken-and-egg” or “Catch 22” of EV production, battery supply, battery energy density, battery cost, charging infrastructure, and consumer acceptance/demand unravelling roughly in sync with one another over the coming decades. Will there be “fits and starts?” Of course.
A reader writes in:
A lot of acceptable solutions for electric passenger cars (light duty vehicles) were already proposed and I agree that are very viable. Unfortunately for heavy vehicles (interurban buses and trucks) are not so many.
I see this changing quickly, driven in part by government mandates. There are 70,000 diesel container movers operating in the Los Angeles/Long Beach harbor, and the state of California is getting extremely tough on diesel emissions. In response, companies that offer heavy-duty EVs like Balqon are springing up. My consulting company, EV World Associates, happens to have dealings with them. I love their design; 140 kWh battery packs line the sides.