Green technologies are adopted first by those who aspire to protect the environment. But who are these people, exactly? What segments are most appropriate for the product or service you’re contemplating? And most importantly, what are your potential customers’ unmet …
Category: Renewables – Business
Top Five Impediments to Business Success
Readers here generally know that 2GreenEnergy acts as an advocate for companies in renewables, electric transportation, and sustainability more generally – and that our associates help clients through the business issues that may be impeding success: raising investment capital, PR, …
Using Electric Utility Billing Rates To Drive Off-Peak Use
Regardless of what happens with renewables, we can all agree that energy efficiency represents a large part of getting where we need to be in terms of sustainability. But trying to make sense of utilities’ billing policies for on- and …
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Greenwashing and Clean Coal
I’m trying to make a bit more time each day to blog on other sites. As you can imagine, trying to make some level of impact on each of the sites associated with renewables — or with energy more generally …
Greenwashing
I’m not sure how many people clicked on this link on my reference to greenwashing in yesterday’s piece on corporate sustainability, but I encourage everyone to check out this marvelous site. It doesn’t surprise me that GE tries to establish …
Sustainability and Purity of Intention
In response to my recent piece on sustainability, a friend of a friend whose name I won’t use writes: Thanks for the link, but sustainability can come only after one gets a business started. Day 1 you receive the money, …
Don't Be Surprised if BP Files for Bankruptcy
With the White House emphasizing that BP is liable for billions in damages from the Gulf oil spill, it would seem only a matter of time before BP files for court protection under bankruptcy laws. The company would continue to …
Corporate Sustainability – What Do Business Leaders Really Need?
I had lunch last week with Pete May, publisher of GreenBiz and many other related websites. He’s a magnificently smart fellow, and quite well dialed-in to the corporate sustainability movement — attending numerous conferences, and doing everything necessary to keep …
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Gulf Oil Spill Could Wreak Havoc on US Natural Gas Exploration
As the extent of the Gulf of Mexico oil disaster comes into clear view, expect its impact also to wreak havoc on the US natural gas industry. Expect greater scrutiny on the effects of shale drilling on the water table …
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Did You Hear What's Happening in Brazil?
One of my golden rules of alternative-energy investing is that, if you want to make money, you’ve to think globally, especially since the US is still out to lunch in formulating policy for a clean-tech energy economy. In two months …
Tagged with: alternative energy, Bill Paul, Brazil, clean energy, green energy, Renewable Energy, Wind Energy, wind power, wind turbines
