What physicist Brian Greene says here is true. I would be shocked if more than 10% of high school seniors in this country could name a single living scientist.
Tag: scientists
Scientists and Their Brands
Throughout my tenure as a marketing consultant to the tech world, I’ve been very conscious of brand building. My main focus is normally demand generation, i.e., stuffing my clients’ sales pipeline with interested, qualified prospects, but everything I did re-enforced …
What To Make of the U.S. President and the Truth
Everyone in America who’s trying to pay attention to the world around him is working hard to make sense of a nonsensical situation. Current events in U.S. politics are happening so fast that none of us has the mental bandwidth …
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Tagged with: scientists
