World Energy Outlook Roars Out a Warning
Here’s the latest report of the International Energy Agency, which is run by many of the world’s largest oil-consuming nations. It’s an annual piece called “World Energy Outlook,” and warns that without radical changes in the world’s energy infrastructure in the next five years, humans will make climate change irreversible.
Bob Dylan fans will recognize that the last few words of the title come from “A Hard Rain’s a Gonna Fall.” Let’s do our best to make sure that’s not the case, i.e., that a hard rain does not, in fact, fall.



Question: Approximately how many trees are ground up each year to make junk mail?

My thanks to all who provided an opinion on my (admittedly pessimistic) title for my new book. In all my years of market research, I’ve never seen anything like the near complete unanimity of viewpoint that came back in that survey, i.e., that the title is too negative, and therefore unappealing.