My mother and I spent a wonderful day together on the Outer Banks of North Carolina, our destination for the wedding of my eldest nephew, and the eldest of Mom’s five grandchildren. Our task for the day was to find …
Cute Little Wind Turbine on North Carolina's Outer Banks Read More »
Denmark is held up as one of the great success stories when it comes to wind power – and it is. Half of Denmark’s electricity consumption will be generated by wind power in just seven years time. But Denmark has other …
I’m on my way to Portland, OR this morning to do a marketing needs assessment for Xzeres, an important player in small wind (anything under 200 kilowatts). This is a beleaguered industry if there ever were one; there have been …
Trip North to See Xzeres, Important Player In Small Wind Read More »
Here’s a renewable energy idea that frequent commenter Tim Kingston sent me. It doesn’t seem reasonable, but I thought I’d ask the physicists out there to comment. It’s a device that emits tiny droplets of water from electrical conductors (copper …
From Machine Design: New Device for Extracting Energy from Wind Read More »
Tourism is an important part of the economy; it creates jobs and brings in outside money to a community. The problem is that by its very nature, tourism can be harsh on the environment as lots of energy and resources …
From Guest Blogger R. Hoyal: Renewable Energy Advances In The Tourism Industry Read More »
The people at ACORE, the American Council on Renewable Energy totally “get it.” Below is a reprint of part of their piece, “Renewable Energy Industry Achievements for 2012.” In case it’s not obvious, the operative word here is “industry.” ACORE …
Renewable Energy "Industry" Achievements for 2012 Read More »
The other day I asked my friend Paul Scott, who co-founded the EV advocacy group Plug-In America and currently sells the Leaf at the Nissan dealership in downtown Los Angeles, about environmentally friendly cars, specifically about the real environmental benefits …
Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines). I thought I’d provide this …
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of …
Developing a Reseller Strategy for WindStream, Leader in MicroWind Read More »
